• What is the Return of Investment (ROI) for Social Media Strateg

    Posted July 13, 2011 by Andrew Chow

    a. The ROI of Social Media must be measured from your online presence.   b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base.   c. Next, your company website must act as a portal where customers give feedback and obtain latest information. ...

  • 8 things which can happen to your press release

    Posted July 13, 2011 by Andrew Chow

    Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally.   If you do not write it in a way you want it to be ...

  • Tips On Search Engine Rankings

    Posted July 10, 2011 by Moon Loh

    20 Factors To Get A Boost In SEO Ranking 1) Be Prepared. 2) Avoid Javascript. 3) Content is King. 4) Build Backlinks. 5) Don’t obsess over PageRank. 6) Focus on Titles. 7) Keep Content Fresh! 8 ) The Key to Good Links. 9) Phrasing it Correctly. 10) Don’t Design in a Vaccum. 11) Keep Add...

  • Search Engine Optimization For Online Business

    Posted July 10, 2011 by Moon Loh

    There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.     Searc...

  • How To Get Visitors To Your Website

    Posted July 10, 2011 by Moon Loh

    Many books and articles are constantly being written about generating traffic to a website or blog.  Much of the advice is superb and is very usefully for traffic generation.  Most of it, however, is simply NOT for the “newbie” or someone just getting started in lead generation...

  • In Network Marketing, You Need To Pester Your Friends To Buy?

    Posted July 10, 2011 by Moon Loh

    “There is only one success – to be able to spend your life in your own way.” Christopher Morley   One of the main reasons to join a network marketing organisation instead of starting your own traditional business is that the main company takes care of designing and creating ...

  • What Does Freedom Mean To You?

    Posted July 10, 2011 by Moon Loh

    Money Freedom: Some people think that having lots of money equals freedom. Do you have lots of money, but no extra time to do what you really, truly want to do because you’re spending your whole life at your job? If your answer is yes, you still don’t have true freedom!   Time Fre...

  • 10 Keys to Social Media Success

    Posted July 7, 2011 by Andrew Chow

    10 Keys to Social Media Success   1. Experiment different platform. i. Experiment different platform personally before doing it professionally ii. Try a variety of social media tools iii. Be yourself, make some friends, and share your content   2. Device a strategic approach to social ...

  • Preparing your Press Release / Media Alert

    Posted July 5, 2011 by Andrew Chow

    A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.   The following guidelines should help you on your way. Include basic information. The release should answer the questions: who, what, when, where, why and ho...

  • How to maintain positive relationship with the media and press

    Posted July 4, 2011 by Andrew Chow

      Compile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources.  Always give repor...