Recent Entries

• What is the Return of Investment (ROI) for Social Media Strateg

  by Andrew Chow July 13, 2011
  a. The ROI of Social Media must be measured from your online presence.   b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base.   c. Next, your company website must act as a portal where customers give feedback and obtain latest information. ...

• 8 things which can happen to your press release

  by Andrew Chow July 13, 2011
  Your news release is thrown into the trash. Every day journalists get as many as 400 emails in their mailbox with press release. Only the most powerful and interesting header gets to be read. Most of the time they end up in trash literally.   If you do not write it in a way you want it to be ...

• 10 Keys to Social Media Success

  by Andrew Chow July 7, 2011
  10 Keys to Social Media Success   1. Experiment different platform. i. Experiment different platform personally before doing it professionally ii. Try a variety of social media tools iii. Be yourself, make some friends, and share your content   2. Device a strategic approach to social ...

• Preparing your Press Release / Media Alert

  by Andrew Chow July 5, 2011
  A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.   The following guidelines should help you on your way. Include basic information. The release should answer the questions: who, what, when, where, why and ho...

• How to maintain positive relationship with the media and press

  by Andrew Chow July 4, 2011
    Compile a list of journalists and reporter contacts and develop friendship with them. Try to remember their professional interest in their work and seek to be a resource information centre for other contacts. Be truthful about the quality of a story and its sources.  Always give repor...

• Understanding Media and Publicity for your Business

  by Andrew Chow July 4, 2011
  Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity.   They often have a misconception that media publicity is exclusive to big companies having a huge budget to hire public relations specialists who provide strategic counsel. ...

• How to assess if your company is ready for social media impleme

  by Andrew Chow July 3, 2011
  There are 8 key categories of 42 Best Practices each to answer before any company wish to fully embark on using social media to connect with the public. Senior Management Senior Management is interested in leveraging Social Media as a new marketing channel Senior Management understands that So...

• 6 ways to elevate your thought leadership on social media

  by Andrew Chow July 3, 2011
  Thought leader is business jargon for an entity that is recognized for having innovative ideas. The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. “Thought leader” was used to designate interview subjects for that ...

• Social Media as a Recruitment Channel

  by Andrew Chow July 3, 2011
  Social media is a new wave of internet usage that links everyone in “many to many” conversation using different tools. The most populated sector is the social networking tools like Facebook and Linkedin. Human Resource Managers are beginning to leverage on the large network of profession...

• Speed Networking

  by Andrew Chow July 1, 2011
  What is Speed Networking ? It’s NOT a drinking session It’s NOT a speed dating It’s NOT a talk or seminar It’s a Quick and Effective Way to meet as many as 40 Business Contacts per session. Who do I meet in Speed Networking? People just like yourself : o &...