A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity.
The following guidelines should help you on your way.
- Include basic information. The release should answer the questions: who, what, when, where, why and how.
- Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on.
- Keep the release concise - one side if possible, and no more than two.
- Avoid jargon, acronyms and abbreviations unless they are generally well-known by your target audience.
- Include quotes - draft them yourself if need be, but always get them approved!
- Don’t make misleading statements.
- Make sure your subject and style suit the target audience.
- For events, give a precise timetable and location, including clear information on any opportunities for photos and interviews in a 'Note to Editors' at the end of the release.
- Give the release a short title. The purpose is to attract interest so make it clear and self-explanatory.
- Put the date on the release.
- Always include a contact name and phone number, an email and web address for further information.
- Use double or 1.5 lines spacing to make the release easier to read.
- Check with all those involved for factual accuracy.
- Check spelling, grammar and punctuation.
Andrew Chow