What is the Return of Investment (ROI) for Social Media Strateg

• Posted by Andrew Chow July 13, 2011 - Filed in Business - #return on investment  #social media strategy  - 249 views

  a. The ROI of Social Media must be measured from your online presence.

   

  b. Firstly, in order to measure ROI in Social media, your brand needs to create its own fan base.

   

  c. Next, your company website must act as a portal where customers give feedback and obtain latest information.

   

  d. Thirdly, you must leverage on other social media platform like Facebook using Open ID sign up or Facebook Connect.

   

  e. Offer latest information dissemination through Ready Simple Syndication, or RSS feed.

   

  f. Lastly, with the rise of Mobile devices like I Phone and Blackberry, users will require your web to be mobile-enabled; to have a simplified version.

   

  g. Using Google analytics you are able to track the following:

   

  i. Reach
  1. Website visits / views
  2. volume of reviews and comments
  3. Incoming links

   

  ii. Action & Insight
  1. Sales inquiries
  2. New business
  3. Customer satisfaction and loyalty
  4. Marketing efficiency

   

  iii. Engagement & Influence
  1. Sentiment of reviews and comments
  2. Brand affinity
  3. Commenter authority/influence
  4. Time spent
  5. Favourites / Friends / Fans
  6. Viral forwards
  7. Number of downloads