Trying to understand social media is like teenagers trying to understand love. Everyone is curious about falling in love but very few know the commitment attached to it. This book is not about providing you with 247 proven social media tips for business success; neither is it about revealing 247 social media applications from all the strategies discussed.
Social Media 247 is really about taking social media management and development as a lifestyle, 24 hours a day, 7 days a week.
This book is a personal research and collection of papers through the years of professional speaking, corporate training, public seminars, and consultancy experiences on social media projects. Some of the tips given are best practices for certain job functions while some are practical action plans for certain industries.
For a start, this book need not be read from cover to cover. If you are a novice, you may wish to focus more on Social Media Fundamentals to get an overview of what the world of social media can bring to your work, career or business.
If you are a decision maker or a C-level executive, you may be keen on an in-depth reading of Social Media Applications, which provides an overview of the role of social media in various business functions.
If you are a middle manager, you may like to explore the section on Social Media Planning, which pertains to the strategic considerations involving social media management.
Entry-level executives may find interest in the section on Social Media Implementation, particularly those involved in executing social media plans as part of their job.
If you are a veteran marketer, you may find the topic on conversational marketing refreshing, as compared to running campaigns and advertisements.
If you are a public relations strategist, social media may give you an added advantage in engaging the public and not just through the mainstream media.
Whether you are a job hirer or job seeker, social media gives you more avenues to find your dream matches.
This book covers all spectrums of business and is not meant to be an exhaustive list but it adequately deals with the essentials of how social media can add massive value to your existing business functions and strategies.
Each chapter ends with a summary of key points for easy recap, as well as a Reflections section in which you can utilise the given questions for corporate brainstorming within your team. Explore what is lacking in your organisation before moving on to the next chapter.
At the end of the book, you will be asked the all important question, “Where do I go from here?” The journey of knowing social media can be furthered through consultation, training, and coaching. I will be glad to be of future assistance to you and your company. Connect with me on any of my social media platforms and we shall learn together.